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Freundt to become Puma chief executive, Gulden in talks with Adidas Go Sport to upgrade and create active specialist hubs Go Outdoors working on European launch Active outdoor trend to fuel The North Face’s expansion plans Chouinard family transfers Patagonia ownership to trust for climate action Freundt to become Puma chief executive, Gulden in talks with Adidas Go Sport to upgrade and create active specialist hubs Go Outdoors working on European launch Active outdoor trend to fuel The North Face’s expansion plans Chouinard family transfers Patagonia ownership to trust for climate action Freundt to become Puma chief executive, Gulden in talks with Adidas Go Sport to upgrade and create active specialist hubs Go Outdoors working on European launch Active outdoor trend to fuel The North Face’s expansion plans Chouinard family transfers Patagonia ownership to trust for climate action

For business leaders in the global sporting goods industry

Sporting Goods Report is an independent publication providing exclusive analysis for business leaders in the sports, outdoor and active lifestyle industry, on top of key business news items.

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Uniquely-informed analysis of market dynamics and business strategies that are directly relevant for executives in the global market.

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Exclusive research and perspective on the most topical market trends and players in this fast-moving sector, leaning on unparalleled contacts in the sports, outdoor and fitness industry.

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Concise, informative and sometimes thought-provoking contents that constitute a practical tool for business leaders in the market for sports and outdoor gear, distribution and technology.

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Sporting Goods Report delivers uniquely-informed analysis on the latest news and trends in the global sports, outdoor and active lifestyle industry. These valuable contents are exclusively for subscribers. Please register here to read the news briefs and to check out the newsletter.

Newsletter #94

Welcome to Sporting Goods Report #94.

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