Archive for the ‘Technology’ Category

6 Nov 2020
News

Under Armour divesting MyFitnessPal

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Under Armour is realigning its investments in digital fitness with an agreement to sell MyFitnessPal to Francisco Partners for $345 million, and to shut down Endomondo at the end of this year. This means Under Armour’s digital strategy will...

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23 Sep 2020
News

Zwift raises $450 million, prepares hardware launch

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Zwift wants to invest more in interactive development and in hardware, after it secured a minority investment of $450 million led by Kohlberg Kravis Roberts (KKR), in a deal reportedly valuing it at more than $1 billion. The online fitness...

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8 Nov 2019
News

Google targets fitness market with $2.1 billion Fitbit offer

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Google wants to move further into the market for wearable fitness devices with an agreement to buy Fitbit, in a deal valuing the leading brand of fitness trackers at about $2.1 billion. While Google’s cash offer of $7.35 per share represents a...

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8 Nov 2019
News

Peloton buys Taiwanese supplier

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Peloton Interactive has acquired a Taiwanese manufacturer for $47.4 million in cash, as a means to get a tighter grip on its supply chain. Peloton announced the deal with Tonic Fitness Technology as it reported higher sales and smaller losses for...

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11 Jun 2019
News

Peloton files for IPO

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The disruption caused by digital fitness platforms has been the talk of the industry for several years, but the stock market could put a clearer value on it in the months ahead, since Peloton Interactive is heading for a much-hyped initial public...

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8 Apr 2019
News

Exergaming in full swing

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"Exergaming” was on full display in Cologne last week, as a raft of start-ups as well as established fitness gear suppliers came up with interactive and virtual reality concepts to make exercising more entertaining. The latest European health...

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