Under Armour is realigning its investments in digital fitness with an agreement to sell MyFitnessPal to Francisco Partners for $345 million, and to shut down Endomondo at the end of this year. This means Under Armour’s digital strategy will...Read more
Zwift wants to invest more in interactive development and in hardware, after it secured a minority investment of $450 million led by Kohlberg Kravis Roberts (KKR), in a deal reportedly valuing it at more than $1 billion. The online fitness...Read more
Google wants to move further into the market for wearable fitness devices with an agreement to buy Fitbit, in a deal valuing the leading brand of fitness trackers at about $2.1 billion. While Google’s cash offer of $7.35 per share represents a...Read more
Peloton Interactive has acquired a Taiwanese manufacturer for $47.4 million in cash, as a means to get a tighter grip on its supply chain. Peloton announced the deal with Tonic Fitness Technology as it reported higher sales and smaller losses for...Read more
The disruption caused by digital fitness platforms has been the talk of the industry for several years, but the stock market could put a clearer value on it in the months ahead, since Peloton Interactive is heading for a much-hyped initial public...Read more
"Exergaming” was on full display in Cologne last week, as a raft of start-ups as well as established fitness gear suppliers came up with interactive and virtual reality concepts to make exercising more entertaining. The latest European health...Read more
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